Developer Marketing
Guarantee Developers Love Your Product
Developers want to try products firsthand and access clear, concise information to get started quickly without unnecessary marketing hype. After more than a decade and a half in tech, we know that great products, great documentation and great user experience are the core foundation of good marketing.
Our approach deals with that reality.
Understanding the Developer Mindset
Developers are naturally skeptical and prefer hands-on experience before committing to a new tool.
They value free trials and straightforward documentation over flashy marketing. Here's how they decide:
- • They prefer tools with a free tier to try out firsthand
- • They go straight to the documentation and code samples
- • They have low tolerance for marketing pages
- • They want to finish their job quickly without distractions
So, let's showcase the potential of your product through real-world examples and tutorials. Inspire developers by demonstrating what they can achieve with your tool...
Efficient User Experience
A successful developer product is built on 3 pillars: a robust tool, exceptional documentation, and intuitive API design. We're here to make sure everything aligns to deliver efficient UX.
Clear Documentation is Marketing
Developers rely on clear, concise, and human-like documentation. Get the blueprint to provide easily digestible content with code examples that developers can quickly implement.
Data-Informed Insights
Use data to understand developer behavior and preferences. We're here to provide situational awareness, actionable insights, enabling you to tailor your marketing strategies to resonate with developers and maximize engagement.
Audience research
Effective Developer
Marketing Strategies
Here's How We Market to Engineers
Building Trust Through Transparency
Developers appreciate transparency and honesty. We do not equate overhyping your product with good marketing. We're here to ensure your marketing aligns with the actual capabilities of your tool. Building trust is key to long-term relationships.
Sometimes, Engineering is the Best Marketing
Repurposing internal solutions or developing new ones can engage users, drive traffic, while differentiating the brand in a crowded market. This engineer-driven approach combines creativity, technical skill, and market insight to provide solutions that promote core products while delivering immediate value to users.
Engaging with the Developer Community
Get the missing manual on how to interact with developers directly to gather feedback and iterate on your product. It helps build relationships and increases product appeal. Adopt a cycle of constant iteration based on that feedback to strengthen your connection with the developer community.
Crisis Management 101
Recovering from mistakes is never easy. Mistakes are always made, develop an approach your teams can rely on in order to integrate proactive and reactive. If trust is compromised, address issues with clarity and detail. Developers value precise explanations and technical solutions to problems, which can help restore confidence in your product.
Developer Needs
+ Marketing Expertise
Developers excel at building and problem-solving, but they often lack the marketing finesse needed to showcase their innovations. We specialize in translating technical brilliance into compelling narratives that capture attention and drive adoption.
Building a Developer-Centric Brand
Establishing a brand that resonates with developers requires authenticity and clarity. We help you build a brand identity that aligns with developer values, fostering trust and loyalty within the tech community. It boils down to: fix the problems devs are frustrated with as quickly as possible, understand why they are and communicate with them in ways that resonate.
Balance Hype & Reality
- Be humble about the state of your product
- Focus on comparing your product against its previous versions
- Involve customers early as design partners
- Validate internally before making big announcements
Why clients work with us
Here are a few testimonials from clients.
Top-notch advice with a unique focus on client education and support. Their comprehensive audits are a treasure trove, covering both content and technical facets. I
Maude Lavoie
Shopify Expert, NitroMedia
Need someone with a technical SEO background and a keen eye for product marketing? Myriam brings a solid international marketing experience that is a huge plus for global brands.
Gianna Brachetti,
SEO Product Manager, DeepL
Love working with them for complex international projects. Brilliantly competent, refreshingly honest, and unwaveringly committed. I highly recommend them .
Florian Schmitt
Director of eCommerce, ERA Consulting Group
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