Insights & Opinions
Beyond Conventional Technical Takes
Make your collection pages citable, filterable, and findable by ChatGPT, Gemini, and Perplexity.
Work Wit: Your Tactical Repartée Kit
Tired of the exhausting power games at work? Deploy subtle shade like a signature scent: unforgettable, intriguing, with a hint of "don't try me".
Cognitive Accessibility Tips
This is an evolving list of cognitive accessibility tips.
From Firewall to Funnel: The CMO's Ecommerce Guide to Cybersecurity
If you work in marketing for an e-commerce brand, you should be reading this cybersecurity intro.
The Autism Ad Gap: Why Traditional Marketing Falls Flat for Autistic Individuals
Autistic consumers often perceive marketing messages differently due to their unique cognitive and sensory processing styles.
Writing a Product Description for Neurodiverse Customers
Learn how to craft product descriptions that resonate with neurodiverse customers. Step-by-step tutorial with an example.
Marketing Strategies for Autistic Individuals
We go over the who, the what, the why and the how of marketing strategies geared towards folks on the autism spectrum.
Neurodiverse Marketing Strategies & Best Practices
Best practices for neurodiversity-friendly marketing tailored to be more accessible.
Opt Out as Default: Redefining Control in the Digital Age
Asking whether users should opt out of data collection overlooks the burden it places on content creators to protect their intellectual property.
Workplace Accessibility for ADHD Folks
Neurodiversity and innovation go hand in hand. Here are some valuable resources and insights focused on ADHD.
Build an Image Performance Budget
We're discussing how to go about banishing image bloat with an image performance budget.
ADHD-friendly Marketing Audience Research
Scrappy marketing audience research for the ADHD mind: concrete actionable approaches to get the work done.
Learn how to optimize images for Core Web Vitals and improve website performance. From image size to format and loading techniques, we've got you covered!
Notes on Inclusive Marketing
Inclusive marketing means going above and beyond the usual tried and true tropes of traditional marketing.
Search behavior: of brains and biases
Generative search changed the interface; it didn’t change human nature. The way people search amplifies brain shortcuts, so make facts very clear, visuals machine‑legible, and claims emotionally obvious at decision time.
Coining AI Brand Drift: A Formal Definition
This article and the formal definition of the concept of AI brand drift is based on enterprise research and workshops across 40+ Fortune 500 clients and a formal collaboration with Semrush's enterprise sales and marketing teams. Every customer complaint, viral social media post, internal presentation accidentally left public, and leaked memo becomes LLM fuel. Your carefully crafted brand messaging competes directly with unfiltered customer sentiment, info that was never meant to be public and pl
Be Multi-Modal Ready: Make Your PDPs, Products & Packaging Machine-Readable
AI search is highly context-aware (location, time of day, personal history). The end game is to provide users with the best possible answer. Think of the old web as a librarian, pointing you towards books that exist so you can get the information. Today, the intuitive web is like a detective thanks to generative search. Give it a clue and it asks tons of questions for you, fanning out queries to ensure it provides a one-of-a-kind, tailored answer. It builds a new answer, it doesn't just find you
Pockets are a Significant, Untapped Market
Customers want pockets. Brands need dedicated landing pages, category pages and filters online to meet that need.
Brand Marketing That Connects Worldwide
Boost your brand marketing with familiarity. Discover how familiarity SEO can enhance local connections and build trust worldwide.